Customer Data Platform

Of Consumers Say They Are More Likely To Shop With Brands That Provide Offers And Recommendations That Are Relevant To Them. – Accenture

Of Consumers Say A Business Has Never Communicated With Them Online In A Way That Felt Too Personalized Or Invasive. – Accenture

85% of digital consumers start the purchasing workflow on one device yet finish it on another – This makes identifying your customer journey more and more challenging.

The Unified User Profile tool helps you aggregates real-time data across all customer touch points (social, mobile, web, CRM, PoS, Data warehouse, …etc).
to create unified and comprehensive customer profiles. This data could be:

Behavioral data from a website, app, or related channels, such as interests, searches, ..etc.
Transactional data from ecommerce or point of sale (POS) systems
Demographic data, like names, birth dates, and addresses
Or real-time actions like purchase, registration, unsubscribe, ..

Once collected, cleansed, and combined, this superset of customer data eliminates data silos and can be segmented to create highly personalized marketing campaigns.

A comprehensive dashboard to consolidate insights about your customers, like:

Customer Lifetime Value
Daily, Monthly, or Yearly Growth of Customer-base
Mobile App Installations/ Website visits

Classify and analyze your customers behavior based on their RFM:

Recency: when was the last time they interacted with your brand?
Frequency: How often they interact?
Monetary: the average value of each customer transactions

Our AI Models will automatically classify your customers to Loyal, High Potential, About to Churn, … etc. Your customers will automatically move in and out your segments according to the criteria you have set for them.

Lagorta provides you a powerful tool to analyze your sales funnel based on each campaign, channel and platform, not only a generic customer funnel.

Using this powerful feature, you’ll be able to even do deeper classifications to your customers and create very complex selection criteria using every single attribute or piece of information you have about your customer. For example, you may need to dig deeper within your loyal customer and select the group that lives in a certain region and has a specific interest.

You can also export this information to external BI tools for further analysis

Everything you need to know about your customer is aggregated and saved in one single view that can be accessed by any team member in your organization.

Basic Info & Loyalty score
Number and Value of Transactions
Detailed Transactions Report
Segments that your customer belongs to
Customer Tags
Get everything about the behavior and activities of a single customer across devices and platforms
- View the list of campaigns your customer received on each channel and his/her response to each one
- Activity List: The full list of actions your customer has performed on any device or platform with timestamp
Detect fraud and enhance your marketing personalized offerings.